Medical Marketing

Medical Marketing Can Learn from DR: 2

But wait, there’s more! Even more powerful techniques Medical Marketing can learn from DRTV. Do your medical marketing materials feel a little sickly? Do they lack energy, urgency and most importantly: effectiveness? Maybe its time you considered a few more powerful tips from the rough-and-tumble world of Direct Response advertising. That doesn’t mean you have to make obnoxious...

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Medical Marketing can Learn from DRTV.

Ask for the order! What Medical Marketing can learn from DRTV. We live in a world of flaccid me-too medical marketing, where doctors and corporate health care systems trade bragging rights over the latest amazing treatment or device. A world where TV and radio stations are more than happy to empty your wallet running ineffectual medical marketing that leaves ordinary people (you know, those...

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