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Blue Sky Thinking on Marketing and Creativity

Revealed! The Dirty Secret of SEO.

OK, you did your research, filled your copy with powerful keywords and beefed up your metatags. Thanks to strong organic SEO results, more people are starting to find your website. But they’re not buying your product or service. Why? Because you forgot who your web site was written for. At the same time the copy on your site was optimized for your first audience – the search engines,...

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Medical Marketing Can Learn from DR: 2

But wait, there’s more! Even more powerful techniques Medical Marketing can learn from DRTV. Do your medical marketing materials feel a little sickly? Do they lack energy, urgency and most importantly: effectiveness? Maybe its time you considered a few more powerful tips from the rough-and-tumble world of Direct Response advertising. That doesn’t mean you have to make obnoxious...

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Medical Marketing can Learn from DRTV.

Ask for the order! What Medical Marketing can learn from DRTV. We live in a world of flaccid me-too medical marketing, where doctors and corporate health care systems trade bragging rights over the latest amazing treatment or device. A world where TV and radio stations are more than happy to empty your wallet running ineffectual medical marketing that leaves ordinary people (you know, those...

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