Revealed! The Dirty Secret of SEO.

Posted by in PhiBlog, Read Phiblog, SEO

OK, you did your research, filled your copy with powerful keywords and beefed up your metatags. Thanks to strong organic SEO results, more people are starting to find your website. But they’re not buying your product or service.

Why? Because you forgot who your web site was written for. At the same time the copy on your site was optimized for your first audience – the search engines, you made it less effective (and probably a lot less interesting) to your most important audience – the human beings who buy your product or service.

Heres the dirty little secret most SEO services wont tell you: KEYWORDS DON’T SELL ANYTHING! Keywords drive traffic to your site – that’s it. The problem is if the web copywriting that contains your keywords is dull, poorly written or filled with confusing jargon your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of this tiny window of opportunity.

Putting good keywords in bad web copy is a brand new way to commit the cardinal sin of marketing: over promising and under delivering. Remember, clicks are people, living breathing people looking for something they need. Truly powerful web copywriting, web copywriting that generates clicks and sales, has to be relevant to them and speak to their needs in a way they understand. People forget this simple fact over and over again.

If you want to write powerful web copy that generates a high level of organic SEO, the first step is to look at your web copywriting through the eyes of your clients. They’ll be reading it for the first time, so try and look at it that way. Is it clear and simple, or filled with jargon? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets your business above your competition? And most importantly, does the writing on your site clearly address the needs of your customers and show them how you can meet them better than anyone else out there? If it doesn’t, it’s time to do some rewriting to make sure your keyword traffic doesn’t go to waste.

Another thing to keep in mind: Using keywords in effective copy can be intimidating for anyone. So if you don’t feel you’re up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique strengths of your business. The best SEO copywriting services will wrap your keywords in effective web copy that puts a human face on your company, and sells you in the best possible light.

You could start out optimizing your site with great web copy, and end up redefining your whole company. Thats what great SEO copy writing does.  There is cost involved in this approach, but the money you’ll spend is nothing compared to the profits you’ll make by taking full advantage of your keyword traffic with organic SEO.

Don’t waste another day of keyword traffic with badly written, or even worse, boring web writing. Write for yourself, write something you would want to read. Or look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that captures your clients interests and speaks directly to their needs — that’s when your website will be truly optimized.