Phibnax R Us

The People Behind Phibnax

Steve Fawcett

Steve learned the art of persuasion years ago when he sold magazine subscriptions door-to-door. For over 25 years Steve has combined street smarts and marketing insight to create customized marketing solutions with killer results.

Beginning as a copywriter, he rose to being Creative Director at J Walter Thompson, and Doner Advertising, and the Chief Creative Officer of Quicken Loans, America’s #1 Online Lender.

His most memorable campaign: The Super Bowl launch of web giant AutoTrader.com’s brand with the ‘I Need A Car’ campaign, resulting in a 1200% increase in web traffic, and name recognition 3 times higher than their closest competitor.

In addition to creating award winning TV and radio campaigns, Steve has created everything from DRTV campaigns that generated hundreds of millions in sales, to successful medical marketing, recruiting marketing, search engine marketing, even high gloss custom publications.

Kathy Fawcett

Kathy started her career as a cub copywriter at the nation’s top privately held advertising agency writing radio insert copy. A year later she walked away with Clio Awards for Pontiac and Highland Appliance.

One of the most sought after freelance copywriters in the Midwest, Kathy has been lending her expertise to the world of online marketing, writing killer SEO copy for one of the nation’s largest online financial providers. She currently creates and optimizes content, blog copy and other ancillary copy for several websites. She specializes in stealthy long copy articles, email campaigns and content that become ROI monsters by sneaking past customer’s objection to being sold, and gently persuading them into action.

A die-hard fan of the printed word, Kathy also has a strong presence in the Medical Marketing community, developing ideas and copy for Annual Reports, physician group advertising, scripts for nurse recruiting videos and highly effective business proposals.