OK, stick with me for a second here, this really is relevant to your business. Remember learning about clouds in grade school science class? Well, its not exactly crystal clear to me either, but there’s one thing I remember: Clouds fly around like an ethereal vacuum cleaner – picking up element particles as they float along. Phibnax is a little like that. We’ve been absorbing trends, culture, communication mediums, sales knowledge – and adding these...

The Sharper Image® built their brand on innovative products and equally innovative product copy that brings those products to life. In the past year they set out to introduce a whole new generation to their powerful brand through the brand new Sharper Image.com. They chose Phibnax to write copy that would capture the imagination of their customers, and the attention of the search engines. Using Advanced eCommerce Solutions we created copy for hundreds of products...

Are you building a new web site? Do you want to increase organic search traffic and conversion on your established web site? Did you know that traditional organic search engine optimization methods leave you short in 92% of all searches? Whether you’re building a web site from scratch or have had your site up and running for years, Phibnax’s exclusive SEO FIRST process will show you how to tap into a pool of millions of searches that get missed by traditional...

The core of Phibnax’s Advanced eCommerce Solutions is a secret ingredient we call “Nerd Writing.” If you own an eCommerce site or are thinking of building one you won’t care what we call it, as long as you can get some. Nerd Writing is what happens when we take the experience we gained writing  profitable (and award winning) advertising for AutoTrader.com, Hickory Farms, Quicken Loans, Ford, Mazda and others – and then layering in the “science”...

Shore Mortgage came to Phibnax for a new website. We gave them a whole new way to go to market. Shore had spent thousands with another company for a site with a flaccid design that no one liked. The search engines didn’t like it either, so it didn’t bring in bring in new customers. And if a customer happened to find their way to shoremortgage.com they weren’t convinced that Shore could help them, so web leads and phone calls were virtually nonexistent. The...

“Exceeded our expectations”. That’s the kind of comment we strive for when we produce video for our clients. Broadcast production is a real sweet spot for Phibnax, from TV and DRTV to radio and corporate videos. We take the experience we gained from creating, producing and directing broadcast campaigns for clients like AutoTrader.com, Ford, Quicken Loans and Mazda and apply it to your production. That’s what we did for our client gloStream, a leader in...

Our Crypton client didn’t just tell us about Crypton Super Fabric, she actually poured juice on it while at the conference table – then cleaned it up in plain sight. Thankfully, she didn’t have a baggie full of “allergens” to show us how the Crypton Mattress and Pillow Protector provides a permanent barrier. We took her at her word. Armed with research, swatches and healthy imaginations – we got to work. The resulting marketing piece stands as...

Did you ever want to be a fly on the wall of the marketing team at another healthcare provider? I’ll give you a little glimpse: they are just as under staffed as your team is. For some reason, even large hospital networks seem to think that a small handful of professionals can do the job of several times their number. And they can – with Phibnax as a resource. Clients like The Cleveland Clinic, Hurley Medical Center, Covenant Healthcare System have tapped into...